Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
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What Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingWhen TV Becomes An Accessory To YouTube
Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own
Continue readingWearables May Not Be The Marketer's Next Playground
Everyone is going to have the iWatch from Apple, right? Well, we don’t even know if it’s going to be
Continue readingLife After Websites
Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingThe Only Consumer That Matters
Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingThe End Of The Dial Tone
Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation
Continue readingThe Chasm Between Knowing And Doing
We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingHow To Be Inspired At Work
It’s 7 am. I’m sitting in a coffee shop right around the corner from my office. It’s easy to read
Continue readingThe Only Screen That Matters
The only screen that matters is the screen that is in front of me. Welcome to the one screen world.
Continue readingTaking Matters Into Your Own Hands… And The End Of Sucky Service
Is it just me or does it bother you to no end when the wait staff doesn’t write down your
Continue readingThe Most Impressive Trends In Digital Media
If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds
Continue readingAdding Value In Unexpected Places
What a nightmare. I had to get my tires changed. Here’s a first world problem for you: I hate sitting
Continue readingThe End Of Showrooming (And Webrooming)
We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming
Continue readingAre You Reading This?
How many books do you read a year? It’s an unfair question, because if you are reading this blog post,
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingFacebook And A New Era In Paid Media
Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in
Continue readingGoogle's Third Wave Of Innovation
Is it normal that a search engine is buying up all of the robotics and drone companies? If you’re in
Continue readingMy Voice Is My Password
Is your head bleeding? Is your heart bleeding? Here’s my thought (and, I say this with full disclosure that I
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