It seems like a never-ending flurry of Twitter news. Is it all happening to, simply, create media energy and keep
Continue readingTag: snap
What A Brand Wants. What A Brand Needs.
I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know
Continue readingApple Goodies And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSocial Media Consolidation And The Fate of Snapchat
Consolidation is everywhere. Does that mean that Snapchat is about to get gobbled up? There’s been a lot of heat
Continue readingFacebook's Wild Revenue Run, Snapchat's IPO And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingProgrammatic Advertising Creative. Winter Is Coming.
Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close
Continue readingForce Feed
I miss real editors making choices for me. That’s how I roll. I like editors. I like publishers. I like
Continue reading