The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingTag: social channels
Loyalty Is Not Just About The Data
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty
Continue readingSocial Media And How We're Botching The Best Part
You can measure everything online, so why aren’t we? eMarketer published a news item today titled, 2012 Trends: Social Media
Continue readingThe Wolf In Sheep's Clothing
Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are
Continue readingTwitter For Business Works
Twitter is an essential business tool if you build community and trust. Most companies can’t see beyond, "how do we
Continue reading
Never another podcast episode or article 