What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013),
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The Art Of Fake Familiarity For Better Sales
We (still) live in a world of really bad email pitches. I recently got an email pitch from a public
Continue readingThe Future Of Personalized Pricing
Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see
Continue readingA Better Waze To Handle Traffic
Israeli drivers are insane. This isn’t a scientific fact, but rather a commonly held belief with the rest of the
Continue readingThe Art Of Fake Familiarity
Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:
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