Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
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The Small Wins From Social Media
Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –
Continue readingSix Links Worthy Of Your Attention #61
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSocial Commerce And The New Consumer
The consumer of today looks nothing like the consumer of yesterday. It’s not just Social Media. It’s everything from smartphones
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingMissed Opportunities
There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and
Continue readingIs Twitter Killing You?
Sometimes the worst thing that can happen to you is becoming wildly successful… Many people fail to realize the time,
Continue readingAn "A" For Effort
There are no shortcuts. You know this. You’ve been told this a million times. Digital Marketing and Social Media are
Continue readingWhen Not Responding Online Is The Right Response
The common online rhetoric is to respond to everything that is being said about your brand. That could be a
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingThe Last Mile Of Marketing: Listening At The Point Of Need
There is still a strong (and growing) argument for the power of search, online social networks and how they beat
Continue readingIdeas vs. Execution
Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media.
Continue readingMarketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue readingThe Hardest Part Of Social Media
Some people can’t handle how much content there is out there. Others are scared to open up because of what
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