How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
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The Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingSix Links Worthy Of Your Attention #155
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Inferior Brand
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably
Continue readingSix Links Worthy Of Your Attention #154
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingSix Links Worthy Of Your Attention #153
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingStaggering Stats And The New Reality
Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete, came out two days ago.
Continue readingWelcome To The One Screen World
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingSix Links Worthy Of Your Attention #152
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingSix Links Worthy Of Your Attention #151
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingYou Don't Have A Branding Problem…
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingSix Links Worthy Of Your Attention #150
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSix Links Worthy Of Your Attention #149
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingMaybe You Should Quit New Media
If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw
Continue readingThe Small Wins From Social Media
Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –
Continue readingSix Links Worthy Of Your Attention #148
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingDie, Thought Leaders, Die, Die, Die…
So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that
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