Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal
Continue readingTag: social media
The Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue reading10 New Books Worth Checking Out
There is a ton of great stuff that you should be reading. The first quarter of this year is coming
Continue readingA Social Media Master Class
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question,
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
Continue readingTurn Off, Tune Out, Drop In
Is your head buried in your lap? After attending the TED 2012 conference in Long Beach, California last week, I
Continue readingThe Face Of Facebook
Is Facebook making us all the same? We have our unique friends and interests meshed with our families, with a
Continue reading8 Ways To Score That Elusive Entry Level Marketing Position
It’s probably the most frequently asked question that people looking for work ask. The ultimate truth to winning a job
Continue readingFear And Loathing In Advertising
What a long, strange trip it’s been. There are many who think that advertising as we have known it to
Continue readingConsumers Control The Brand (And Other New Media Myths)
Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
Continue readingThe Last Temptation Of Social Media
There’s a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or
Continue readingSlimy Sales And Marketing Tactics
Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or
Continue readingAs Seen On TV – Media Hacking The Tube
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure,
Continue readingEndless Aisles
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the
Continue readingDigital Tumbleweeds And Virtual Crickets
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason
Continue readingCTRL ALT Delete – The Business Book
CTRL ALT Delete is the title of my second business book. It will be published in Spring 2013. Following is
Continue readingA Pinteresting Story
That Facebook IPO… With rumors swirling of Facebook‘s pending IPO (and the billions at play that go along with it),
Continue readingBlogging Is Dead… Here We Go Again
Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb‘s post, Blogging Declines Across the Inc. 500,
Continue readingDon't Let Your Brand Be Creepy
It’s important to remember that being transparent is not the same as divulging personal information. We have never seen a
Continue readingThe Digital Push Pushes On
You can bet I’m going to sound the trumpets any time online advertising makes an impressive move. On January 19th,
Continue readingThe Power Of Being Vulnerable
When you’re vulnerable people connect more to whatever it is that you’re doing. If we’re going to talk about the
Continue reading
Never another podcast episode or article 