The consumer of today looks nothing like the consumer of yesterday. It’s not just Social Media. It’s everything from smartphones
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The Other Side Of Comments And Community
What can someone new to the Social Media world do to find and attract readers while building their own community?
Continue readingBusiness Social Media
Social Media has some funny quirks. On one hand, it’s about connecting, building rapport, establishing yourself as a recognized authority,
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingThe Real-Time Web Welcomes Real-Time Advertising
It’s too bad that Facebook and Twitter haven’t quite figured out their unique advertising models yet. It’s easy to be
Continue readingSocial Media Automation, Respect, Credibility And Robots
It’s easy to automate Social Media. It’s easier to automate your online engagement. I’ll caution against it. An online connection
Continue readingThe Future Of The Web May Not Be Social
…and why I hope I’m wrong. That was the topic of my TEDx talk that took place in Montreal on
Continue readingWhat Type Of Advertising Has The Most Influence?
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that
Continue readingOn Having A Platform
The way any individual can move the needle in their professional career is by having a platform. Part of the
Continue readingF-Commerce – Rise Of The Facebook Consumer
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout
Continue readingHow To Be A Social Media Jerk
You’ll read a whole bunch of different perspectives online about what you should and should not be doing when it
Continue readingMaking Sense Of The Mess
When are we going to learn that millions of followers does not always equal influence? It’s a mass media lie
Continue readingThe Best Marketing Advice You Ever Received
What was the one piece of Marketing advice that you read, were told, heard or saw that has stuck with
Continue readingThe Liberation Of Comments And The New Storytelling
People leaving comments on a Blog has changed. If it hasn’t changed all that much, it’s going to. The primary
Continue reading5 New Business Books That You Should Read (But Probably Never Heard Of)
There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business
Continue readingSix Links Worthy Of Your Attention #36
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhen Mobile Eats The Internet's Lunch
As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web?
Continue readingThe Time Has Come For The Marketing Hacker
"Measure twice, cut once." It’s a known practice in the carpentry and construction business. The idea is fairly simple: by
Continue readingWhy You Should Write A Book
There are a lot of books that have already been written about Social Media. There’s really not that much more
Continue readingThe Social Media Week That Was
Last week was Social Media Week. If you weren’t a part of it (or following along at home/online), you missed
Continue readingSix Links Worthy Of Your Attention #34
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Never another podcast episode or article 