There’s an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper
Continue readingTag: social media
The Moment You've All Been Waiting For…
When will Digital Media take over from television as the number one medium of choice by marketers? According to the
Continue readingThe Shift To TV Everywhere
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night,
Continue readingWhat Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingThe "I Like You" Myth
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media
Continue readingThe End Of Change. The End Of Unusual.
What if everything we see in our New Media world is not one of change? What if there is nothing
Continue readingGoogle Zeitgeist 2011
This is the one event that I hope I never have to miss. Last year, I was fortunate enough (re:
Continue readingWhat Does Eight Years Of Blogging Get You?
Eight years ago on this day in 2003, I started Blogging. Here’s some basic info about what has transpired in
Continue readingIt's Not Marketing
Confession time. A few months ago I found myself on a long flight with nothing to watch. I had already
Continue readingMarketing – A New Dawn
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn’t matter anymore. If this
Continue readingThe Fleeting Value Of Content
Most content screams into an empty universe. It’s nice to create content with the intent of reaching a broad and
Continue readingSix Links Worthy Of Your Attention #63
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingDraft And Burn
We can sometimes forget how easy it is to blast off a message in the heat of the moment. One
Continue readingGetting The Social Customer To Buy
Shopping is a social act. We’d like to think that it’s the perfect fit for Social Media. Is it? Between
Continue readingThe Myth Of Reciprocity And The Social Life Of Brands
I follow you. You follow me. Right? No. Not really. If you dig deep into the dynamics of relationships, conversations
Continue readingWhy Are More And More Marketers Paying For Blog Posts And Tweets?
Simply put: because it’s working. As usual, eMarketer comes out with some new data that will – more than likely
Continue readingNew Media By Design
Why is it that the majority of online news sources all look the same? There is no doubt that news
Continue readingThe Internet Is Not Evil
It’s easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don’t
Continue readingGreat Content Is Like Pornography
"I know it when I see it." Recently, someone asked me if I could teach them how to create great
Continue readingThe Social Media Fatigue Myth
Are you getting tired of Social Media? A few years back, there was a slew of Blog posts, Podcasts and
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
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Never another podcast episode or article 