You have to have an appetite for learning if you’re looking to be successful with new media. Finding the right
Continue readingTag: social media
Will A Brands Next Big Move Be A Journalism Department?
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear
Continue readingSix Links Worthy Of Your Attention #47
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Gentle Art Of Service
True story about service: When I’m on the road and presenting at events, I often dine alone – grabbing a
Continue readingMoving People Creates Movements
What is art? It’s a question that has been asked for as long as humans have done acts of creativity
Continue readingThe New Twitter Effect
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking
Continue readingStories Die When There Is No Experience With It
Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend
Continue readingWhat The Next Five Years Will Be About
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingAll Apologies
What else should I be? All apologies. Sony is going to have a very long haul over the next long
Continue readingWhat Do You Call This Thing?
I’m at a loss for words. Years ago, my business partners and I at Twist Image decided to define the
Continue readingThe Chirping Sound Of Crickets
Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that
Continue readingWhy I Don't Like You
Here’s a true story about Facebook and the "like" button… I was recently having dinner with a very senior marketing
Continue readingYour Marketing Drivel That Is Supposed To Be Content
What makes content dance? Whether it’s a Twitter feed, a Facebook page or a corporate Blog, I’m often asked for
Continue readingAn Open Letter To Conference Organizers
Dear Conference Organizer, It’s rare that you will get a letter from someone like me. I speak professionally at over
Continue readingHuman Business In The Social Media Age
Can Saving The World At Work Make Sense? When former Chief Solutions Officer and Leadership Coach at Yahoo!, Tim Sanders,
Continue readingSocial Commerce And The New Consumer
The consumer of today looks nothing like the consumer of yesterday. It’s not just Social Media. It’s everything from smartphones
Continue readingThe Other Side Of Comments And Community
What can someone new to the Social Media world do to find and attract readers while building their own community?
Continue readingBusiness Social Media
Social Media has some funny quirks. On one hand, it’s about connecting, building rapport, establishing yourself as a recognized authority,
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingThe Real-Time Web Welcomes Real-Time Advertising
It’s too bad that Facebook and Twitter haven’t quite figured out their unique advertising models yet. It’s easy to be
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