That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingTag: social media
Good Old Fashioned Values
If we use our traditional values in this now-digital world, we’re going to fall behind… faster. I have the pleasure
Continue readingSocial Media? Do It For The Free Advertising!
The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On
Continue readingFake It Till You Make It
Let’s face it: not everybody has the high level of skills to really deliver the goods from day one. I
Continue readingThe New Mass Media Is The iPad
The iPad had a good week. No, I’m not talking about the swirling rumors of the iPad 2. Apple let
Continue readingWhat You Always Need To Remember About The Internet
Your information is not (really) yours… and it’s everywhere. The news last week was littered (once again) with WikiLeaks. In
Continue readingTen Years Of Wikipedia
Wikipedia is ten years old today. I love Wikipedia. I don’t care that the online encyclopedia is wrong sometimes. I
Continue readingBlogging And Podcasting As A Business Model
The question is not if you can make money from Blogging and Podcasting, the question is how. There are many
Continue readingSix Links Worthy Of Your Attention #29
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Confident Marketer
Want to know a secret about me: I’m an introvert and I’m shy. OK, that was two secrets (but don’t
Continue readingThe New Journalism
Everyone likes a feel good story. It’s part of the reason why the latest online viral video sensation is the
Continue readingYour 2011 Digital Marketing Reboot
Just how serious is your business about the digital channels? Any other year, I may have used the words “online
Continue readingNo Six Pixels Of Separation Podcast This Week
Well, it was bound to happen. Yesterday, I had an amazing conversation with Mark W. Schaefer from the Grow Blog
Continue readingNo Six Pixels Of Separation Podcast This Week
Well, it was bound to happen. Yesterday, I had an amazing conversation with Mark W. Schaefer from the Grow Blog
Continue readingA Market Of One
Just because you do something (or don’t do something) is no indication of how the market actually is and reacts.
Continue readingSix Links Worthy Of Your Attention #27
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Social Element Is Everywhere
There’s a saying that likes to dance around the Internet. It goes something like this: "all media is social media."
Continue readingThe One Thing About Social Media That Most People Don't Think About
How much do you enjoy walking in on the middle of a movie? Right. Figured as much. Well, welcome to
Continue readingMissed Opportunities
There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and
Continue readingSix Links Worthy Of Your Attention #25
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue reading7 Lessons That WikiLeaks Teaches Us
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks
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