The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
Continue readingTag: social media
Maybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingHow To Be Relevant
It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand
Continue readingWhat Happens When Malcolm Gladwell And Clay Shirky Can't Agree On Social Media?
Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky. Gladwell is
Continue readingAll You Need Is Love (And Then Comes The Business)
Art first. Business second. If you get the chance, be sure to watch the documentary, All Together Now. The feature-length
Continue readingMoving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingMaybe You Should Not Be Publishing Anything Online
"Just because you can, it does not mean that you should." It’s a great line, and it’s a truism more
Continue readingThe Pending Digital Disruption
How many times a week do you hear someone say, "it’s a shame what happened to the music industry?" or,
Continue readingThe Business Of Kindness
Is it that hard to be kind to one another? It’s an important question to ask. Not just in life,
Continue readingYou're Connected, But Are You Engaging?
If someone is following you, does that mean that they are engaged in who you are and what you’re about?
Continue readingEverything Is "With" Not "Instead Of"
Want to know if the Digital Marketing agency you’re working with truly understands the "marketing" part of your business equation?
Continue readingThe Digital Marketing Essential Reader
Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing,
Continue readingPushing Ideas
How many great ideas do you know that die on the table? How many great ideas are barely on life
Continue readingLearning About Social Media Marketing
One day isn’t going to cut it if you really want to learn about something, but it’s a great start.
Continue readingThe Death Of Social Media
The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute
Continue readingIdeas vs. Execution
Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media.
Continue readingFacebook Rules The Web
Can you imagine a world where Facebook surpasses Google? "Facebook ruled the Web last week just squeaking past Google to
Continue readingThe White Canvas
We all have the same opportunities. We all have the same channels. We all have access to the same people.
Continue readingBloggers As Evangelists
You are going to be reading a lot of Blogs in the next little while where the Blogger is either
Continue readingThe Future Of Social Media
It’s not enough to just be working with Social Media for most brands, they’re also looking to build community… but
Continue readingMaking Marketing Matter
Marketers are just scumbags. Sound familiar? Do you think that’s a fair assessment? Let’s be honest, the art of marketing
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