Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may
Continue readingTag: social media
Knowing When To Kill Your Web Analytics
There’s no denying it, running any sort of Digital Marketing initiative without some component of a web analytics tool is
Continue readingThe Good Old Days
Do you sit around reminiscing about the "good old days"? As much fun as that may sound, I personally always
Continue readingFirst Things First
Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don’t
Continue readingWorking Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work
Continue readingThe Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingYou Are Free To Try Everything
While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingYou Have To Have Thin Skin
You know the saying, "you have to have thick skin," don’t you? Is that true? Must we all have thick
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
Continue readingThe Numbers Game
Is it ok to change your mind about something you really believe in? For years I’ve been telling brands that
Continue readingThe Price Is Right
When it comes to Marketing, nothing else will happen if you don’t get The Four Ps right. It’s all about
Continue readingYour Blog Is Your Business
Your Blog is your business, unless it’s not your business. If you Blog as a hobbyist, that’s fine, but if
Continue readingWhat Is Your Homepage?
One of the best ways to stay up-to-date and informed is to ensure that the content you "must see" is
Continue readingOne Product. One Sale. One Day Only. One Exciting New Business Model
Do you buy in bulk? When most people think of buying in bulk, they think about Costco. They think about
Continue readingIn The End, It's All About The Stories We Tell
Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves. Sometimes,
Continue readingKill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells
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