There is still a strong (and growing) argument for the power of search, online social networks and how they beat
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The Easy Way To Get A Job In Marketing, Advertising And Social Media
Be creative and interesting… Then, have the skills to deliver and back it up. Don’t forget: that initial creativity also
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingSearch Engine Optimization Vs. Social Media Optimization
"You don’t control your homepage… Google does." Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics – An Hour
Continue readingGetting A Fix On 13 Great Media Voices
Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about
Continue readingWeb 3.0 And The Future Of The Internet – The Movie
What will the Web become? How big can the Internet get? What are we going to do with all of
Continue readingA Fascinating Look At The Numbers Behind Social Media
If you’re looking for some cool Social Media stats to bulk up a presentation or bring this new media channel
Continue readingYou Can't Be Half-Pregnant
When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to
Continue readingThe New Face Of Facebook
Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook
Continue readingThe Purpose Of Podcasting
Podcasting is not going replace radio, but that doesn’t make it any less interesting, powerful or compelling. Besides, radio is
Continue readingWhat's Happening With Twitter?
By all accounts, Twitter is still one of the hottest Social Media platforms to be connected on, even as its
Continue readingWhat Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingPeople Should Not See Marketing
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingHow One Non-Marketer Explains Social Media Marketing
If you had to explain Social Media and the Marketing opportunities available to young entrepreneurs, how would you do it?
Continue readingWhat A Social Media Case Study Can Look Like
Success in Social Media can come from anyone and anywhere. Just take a look at what happened today… During our
Continue readingUnlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
Continue readingThe Audacity Of Asking
When you ask somebody to do something, it’s always wise to consider whether or not you have the Social Capital
Continue readingFour Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingHow To Be Relevant
It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand
Continue readingWhat Happens When Malcolm Gladwell And Clay Shirky Can't Agree On Social Media?
Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky. Gladwell is
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