"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingTag: social media
The Ultimate Question For Digital Marketers
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much
Continue readingOn Being Findable
If someone can’t find you off of a simple search engine query, all is lost. It doesn’t matter if you’re
Continue readingGiving Something A Fighting Chance
Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let’s trot out the "fill-in-the-blank
Continue readingHow Social Media Can Make History
Here are 17 minutes that just might help you understand the true power of everything we’re experimenting with online, and
Continue readingHalf Of Your Twitter Efforts Are Wasted – The Trouble Is We Don't Know Which Half
As popular as Twitter is, we’re starting to see some startling statistics about who is really using it, what they’re
Continue readingThe Dirty Little Secret Of The Twitter Elite
Just because they’re following you on Twitter, it does not mean that they are paying attention to you. In a
Continue readingOn Selling (And Marketing) Books
BookCamp Toronto is just about to wrap up. It was an amazing day that lived up to its tagline of
Continue readingThe Most Valuable Book You Ever Read
As BookCamp Toronto is about to start, it go me thinking about what, exactly, books are and what they really
Continue readingReputation, Social Media And Your Boss
"60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in
Continue readingSix Pixels Of Separation Book Details
If you’re not interested in any "Mitch Joel self-promotion," please feel free to check any other of the Blog posts
Continue readingDisplay Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingMake It Personal
"It’s nothing personal, it’s just business." How many times have you heard that line in your life? How does your
Continue readingAffiliate Links In Twitter Will Sink Marketing To A New Low
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It’s About
Continue readingLife During The 30-Second Spot
The TV industry is about to go through some very dramatic changes. Yes, people have been saying that the Internet,
Continue readingSpeaking In A Powerful New Way
Good ideas spread. Bad ideas spread. I’ve said it before, and I will say it again: the best thing about
Continue readingUnderstanding Ecosystems
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics
Continue readingFortune 500 List Demonstrates The Power Of Blogging
While companies are even quicker to flip the switch and hop on to Twitter, more and more companies are still
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingIt's Not A Numbers Game (But It Is A Numbers Game)
Having several thousand people following you on Twitter is not going to save your business. It’s also going to be
Continue readingOnline Social Networking Is Good, Clean Fun
Online social networking is not just good in terms of connecting and growing your personal network and business. It’s also
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