Your Personal Brand may be doing much more harm than good… to others. This is becoming a more common occurrence
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Batman – The Dark Knight Movie Trailer Plus David Usher Music Equals Mash-Up Of Epic Proportions
I happen to think that David Usher (the multi-platinum solo artist, former lead singer of the rock band, Moist, and
Continue readingSearch Engine Strategies – The Videos
I am just finishing up at Search Engine Strategies Toronto. You can read a little bit about what happened during
Continue readingSocial Media Journey Keeps On Turning
I was very moved by the story about how the rock band Journey found their new singer, Arnel Pineda (“pin-eh-da”)
Continue readingThere's Only One Way To Win At Social Media And Word Of Mouth Marketing
I just spent two very different days with very different groups of people, talking about two very different topics, and
Continue readingSearch Engine Strategies Toronto – Get Your Search On
It’s conference season. You can smell it in the air. Next week, I’ll be taking part in Search Engine Strategies
Continue readingMy Conversation Can Beat Up Your Conversation
Have you ever wondered why so many Bloggers and people interested in creating content online obsess and constantly refresh their
Continue readingJust What Is Social Media Anyway?
I think Lee Lefever over at Common Craft does a mighty fine job of explaining Social Media (in plain English…
Continue readingSix Ways Social Media Can Help You Land The Job
For the record, I’ve always hated the concept of a "job." A job sounds so blasé, as opposed to finding
Continue readingContent Is Everything
There’s no doubt that, in this day and age, everything is content. Whatever we produce – from Blog postings to
Continue readingThe Age Of Conversation
Last year, I missed the boat in contributing to an online book/project called, The Age of Conversation. It’s an assortment
Continue readingContent Play
I need to find the source for the quote: "reputation is the new PageRank." I’ve been thinking a lot about
Continue readingAt What Price Authenticity?
It seems simple enough. If you want to get beyond making connections in Social Media and Web 2.0 channels, you
Continue readingBlogging Gets A Second Wind
There were two moments in the online world that looked to change the way we look at Blogs and Blogging.
Continue readingWhat If Everything We Knew About Marketing And Advertising Until Now Was An Anomaly?
Just a blip in the history of the world. Didn’t really mean much of anything, and was only the first
Continue readingCommunications And Conversations Are Not The Same Thing
I’ve spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto).
Continue readingSocial Media Is Not For You
Have you ever received extremely candid feedback? You know, the type of insights and comments you would never normally see/hear?
Continue readingWhy Oprah Winfrey Loves Podcasting But Grapples With Online Social Networks
Have you noticed that Oprah Winfrey is pretty much owning the top slots in the Podcast world lately? Oprah’s Book
Continue readingShop.org Online Marketing Workshop – Web 2.0 University Curriculum
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in
Continue readingFeed For Thought – When Push Comes To Pull
Say goodbye to browsers. Say goodbye to your "my favourites" folder. Say goodbye to online destinations. How is it that
Continue readingTribal Knowledge – Is It Dead Or Alive In Your Marketing Efforts?
Tribal knowledge is a term I heard a long ways back, forgot about it, and then got reconnected to it
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