Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here’s the raw truth: they think
Continue readingTag: social media
Even IT Execs Are Feeling The Hurt By Ignoring Social Media
"Not embracing social networking is like saying I’d rather hide my money under the mattress than put it in a
Continue readingWikipedia Is More Charming Than Ever
Mass collaboration will get your organization to think differently and help you create engaging Consumer experiences. You’ve heard that before.
Continue readingIs Inconsistency The New Mass Media?
Just before recording the latest episode of Six Pixels of Separation – The Twist Image Podcast this weekend, I had
Continue reading10 Simple Ways Non-Profits Can Win At Social Media Marketing
Did you see Google‘s announcement earlier this week about Google For Non-Profits? Here’s the Blog posting from the Official Google
Continue readingEverything You (Think You) Know About Google Is Changing
Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting
Continue reading12 Ways To Move The Social Media Conversation Past The Converted
If we’re all trying to get more people to read Blogs and listen to Podcasts, but our core audience is
Continue reading15 Reasons Why Blogging Matters More Than Ever
Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada – Interactive Advertising Bureau –
Continue readingTwitter In Plain English
No one explains Technology, Social Media and Web 2.0 like Lee Lefever and the good people at Common Craft. And,
Continue readingMarketing When Nobody Is Looking
There’s a famous saying that goes something like, "integrity is doing the right thing when nobody is looking." It’s like
Continue readingWhat Motivates You?
There are a couple of thoughts rattling around my noggin’ today. For perspective, I’m currently bouncing around on a United
Continue readingSocial Media Marketing Full-Day Seminar Comes To Montreal, Ottawa, Toronto, Calgary And Vancouver
As part of my commitment to IAB Canada – Interactive Advertising Bureau (full disclosure: I sit on the Board of
Continue readingPodCamp Toronto Is Happening Today And Tomorrow
If you’re in or around the Greater Toronto Area this weekend, and are looking for some Social Media, Web 2.0
Continue readingSocial Media Journey Unfolds – Check It Out
On January 26th of this year I had a Blog posting titled, Social Media Journey, that told a very cool
Continue readingRespect My Authority – Social Media Analytics
If people like Avinash Kaushik are all excited over the notion of Web Analytics 2.0 and getting beyond the "what
Continue readingThe Costanza Effect – New Thoughts On Old Marketing
It has to be one of the best episodes of Seinfeld ever (granted, I’d probably say that about every episode),
Continue readingMy True Love
As Valentine’s Day comes to a close, it felt like the right time to focus on passion. With all of
Continue readingJoin The Conversation By Joseph Jaffe – A Book Review
How are your New Year’s resolutions coming along? We tend to talk about those a lot all through January, and
Continue readingBloggers Acting More Like Companies And Companies Acting More Like Bloggers
There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock
Continue readingThird Tuesday Montreal Kicks Off On February 19th, 2008
It is now becoming a well-known event and gathering in Canadian cities like Toronto, Vancouver and Ottawa, and it has
Continue readingTales From The Fishbowl – The Top Four Shifts In Media
Everybody has multiple customer service complaints. It’s human nature to tell and share a story once you feel that you
Continue reading
Never another podcast episode or article 