Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into.
Continue readingTag: social media
Best Tip For Growing Your Online Social Network
If you could only choose one great tip that has helped you grow your online social network what would it
Continue readingThe Evolution Of The Chief Marketing Officer
As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging
Continue readingWeb 2.0 Was So Yesterday
If you think the days of Blogs, Facebook and YouTube were oh so 2007, it turns out that it’s not
Continue readingIt Was Impossible To Get A Conversation Going
"It was impossible to get a conversation going, everybody was talking too much." – Yogi Berra. Rob Walker – the
Continue readingThe Social Life Of Shopping
Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and
Continue readingBlogs Have Influence Beyond Search Engine Optimization
The default reason to listen and follow Blogs when all other convincing fails is that Blogs rank high in natural
Continue readingWhy Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingTwitter For Business Works
Twitter is an essential business tool if you build community and trust. Most companies can’t see beyond, "how do we
Continue readingTwitter Is The Ultimate Tease… Does Your Content Tease?
If you want traffic you have to be a sensationalist. If you’re not making National Enquirer tinged headlines or content,
Continue readingDelete This
Would you mind if this Blog post was deleted? Would you mind if your comments were deleted? Would you mind
Continue readingWhen Customers Attack, They're Not Doing It Online
Only 7% of customers who had a problem while conducting an online transaction shared their experience on a Blog or
Continue readingGood News In Bad Times For Digital Marketing
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will
Continue readingYou Are Expected To Have A Social Media Presence
"93% of online Americans say companies should have a social media presence and 85% believe these companies also should be
Continue readingSelling 2.0 – Let The Customer Do The Communicating
What does it really take to sell something online? Think about this for two seconds: You go to your favourite
Continue readingBlogging Is Not Dead
Blogging is not dead and all Blogs are not created equal. That was the general message you could pull out
Continue readingPodcasting Is Not Dead
Podcasting Is Not Dead… In fact, It’s just getting started. That pretty much wraps up the sentiment most had after
Continue readingPodCamp Montreal 2008 Starts Now
In just a few hours PodCamp Montreal 2008 begins. This is going to be an exciting weekend of unconference excitement
Continue readingYou Can't Buy Community
It’s not possible for your brand to sell anybody anything in an online social network. (unless all you’re doing is
Continue readingSocial Media And The Reluctant Retailer
Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a
Continue readingThe Ultimate Digital Marketing Course
The problem with Digital Marketing is that it can’t be taught at the university level. Between trying to find educators
Continue reading
Never another podcast episode or article 