Last year, I missed the boat in contributing to an online book/project called, The Age of Conversation. It’s an assortment
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Content Play
I need to find the source for the quote: "reputation is the new PageRank." I’ve been thinking a lot about
Continue readingAt What Price Authenticity?
It seems simple enough. If you want to get beyond making connections in Social Media and Web 2.0 channels, you
Continue readingBlogging Gets A Second Wind
There were two moments in the online world that looked to change the way we look at Blogs and Blogging.
Continue readingWhat If Everything We Knew About Marketing And Advertising Until Now Was An Anomaly?
Just a blip in the history of the world. Didn’t really mean much of anything, and was only the first
Continue readingCommunications And Conversations Are Not The Same Thing
I’ve spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto).
Continue readingSocial Media Is Not For You
Have you ever received extremely candid feedback? You know, the type of insights and comments you would never normally see/hear?
Continue readingWhy Oprah Winfrey Loves Podcasting But Grapples With Online Social Networks
Have you noticed that Oprah Winfrey is pretty much owning the top slots in the Podcast world lately? Oprah’s Book
Continue readingShop.org Online Marketing Workshop – Web 2.0 University Curriculum
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in
Continue readingFeed For Thought – When Push Comes To Pull
Say goodbye to browsers. Say goodbye to your "my favourites" folder. Say goodbye to online destinations. How is it that
Continue readingTribal Knowledge – Is It Dead Or Alive In Your Marketing Efforts?
Tribal knowledge is a term I heard a long ways back, forgot about it, and then got reconnected to it
Continue readingNew TV Shows Coming To An Xbox Near You
Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here’s the raw truth: they think
Continue readingEven IT Execs Are Feeling The Hurt By Ignoring Social Media
"Not embracing social networking is like saying I’d rather hide my money under the mattress than put it in a
Continue readingWikipedia Is More Charming Than Ever
Mass collaboration will get your organization to think differently and help you create engaging Consumer experiences. You’ve heard that before.
Continue readingIs Inconsistency The New Mass Media?
Just before recording the latest episode of Six Pixels of Separation – The Twist Image Podcast this weekend, I had
Continue reading10 Simple Ways Non-Profits Can Win At Social Media Marketing
Did you see Google‘s announcement earlier this week about Google For Non-Profits? Here’s the Blog posting from the Official Google
Continue readingEverything You (Think You) Know About Google Is Changing
Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting
Continue reading12 Ways To Move The Social Media Conversation Past The Converted
If we’re all trying to get more people to read Blogs and listen to Podcasts, but our core audience is
Continue reading15 Reasons Why Blogging Matters More Than Ever
Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada – Interactive Advertising Bureau –
Continue readingTwitter In Plain English
No one explains Technology, Social Media and Web 2.0 like Lee Lefever and the good people at Common Craft. And,
Continue readingMarketing When Nobody Is Looking
There’s a famous saying that goes something like, "integrity is doing the right thing when nobody is looking." It’s like
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