“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
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Herding Comments In The Digital Wind
The ability to understand the community and engage in the discourse is hitting an all time low (and high) at
Continue readingAre Your Customers Frozen? Let It Go!
The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingWhy Spam Is Here To Stay (And Getting Worse)
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThe Marketing Of Permission
Have you ever tried to unsubscribe from an email newsletter? I don’t know about you, but I handle multiple personal
Continue readingOne Last Comment About Blog Comments (Hint: They're Back)
I’ve missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th
Continue readingThe Marketing Moral Compass
Are marketer’s the most loathed human beings on earth? It is a question worthy of an answer. As a marketing
Continue reading5 Simple Ways To Get More Creative, Inspired And Smarter Every Day
Stop complaining about email. We all get too much email. Most of the time it’s about things that should probably
Continue readingWhy Popular Science Killed Their Comments And The Huffington Post Should Too
If the comments following this post or any others were gone, how much of a difference would that make? Last
Continue readingLet's Not Mess Up The Internet
Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to
Continue readingThe Fatigue Of A Great Offer
Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One
Continue readingThe Art Of Fake Familiarity
Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue readingLegacy Thinking
It’s easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something
Continue readingA Basic PR Blunder That Most PR Professionals Make… Constantly
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint
Continue readingDon't Forget To Be Human
Technology makes it easy to… Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off
Continue readingSpamming Mechanisms
It used to be a very clear line between what was considered spam and what was not. Things have changed
Continue readingThe Myth Of Location
Why hasn’t Foursquare and other location-aware platforms taken off? Let’s not dismiss the amazing growth that online platforms like Foursquare
Continue readingMoving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingAre Brands Really "On" Twitter?
Are brands doing the right thing when they join Twitter and get involved? It’s a tough question to answer. One
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