It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute
Continue readingTag: storytelling
Is Your Brand Story Documentary-Worthy (Like Shopify)?
Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe Future Of Advertising Is… Magic?
This is a big week in the marketing world. In case you have been living under rock, this is the
Continue readingTED's Secret To Great Public Speaking
Give your speech, change the world. That is the name of a great book on how to give presentations that
Continue readingAmp Up Your Marketing Chops… Welcome To The Art Of Marketing
Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind
Continue readingVirtually There With Virtual Reality For Brands
Virtual reality and augmented reality will be the next digital platform. It’s kind of a buzzwordy thing to say, but
Continue readingSaying No, Respecting Design And Other Secrets Of Creative Genuis
If someone asked you to name two of the best living designers and storytellers, who would you choose? It’s not
Continue readingGetting Lost In YouTube Will Help You Find Your Content's Soul
I went down deep into the YouTube rabbit hole. I didn’t think that I would ever get out. For me,
Continue readingIf You Think You're Good At Telling Stories, Watch This…
Are you stuck? Staring at the blank screen (literally or proverbially)? As a writer, there is nothing more important than
Continue readingIf You're Really Interested In Podcasting…
One of the highlights of the TED conference this year was… …Watching Roman Mars record an episode of his audio
Continue readingWhat Does Great Work Look Like?
Is what you are creating any great? Over the years, I have watched many super-creative people with amazing taste quit.
Continue readingThe Five Business Books That Permanently Changed My Life
We buy a lot of books. Many of them don’t get read. Sadly. I’m just as guilty as the next
Continue readingYour Brand And The Amazing Spiderman
Last week, I went to the Montreal ComicCon. It was crazy, It wasn’t San Diego ComicCon crazy, but it was
Continue readingPlease Build A Better Presentation. It Will Help You Build A Better Life.
Are you surprised by some of the presentations that you have been forced to sit through lately? It’s a topic
Continue readingEmotion Is The Fast Lane To The Brain
We talk a lot about storytelling and brands, don’t we? Let’s reverse that thought: how many brands are actually great
Continue readingThe Business Of Creativity
It’s the question we all want answered: where does creativity comes from (and how can I get me some of
Continue readingThe Naked Brand And The Future Of Marketing
Society blames advertising for a lot of things. Here’s the truth about advertising: it’s role is to get the consumer
Continue readingA Foolproof Way To Building A Great Story
If you are in business and you are trying to tell your story, you have to watch this. I am
Continue reading(Almost) No One Is Seeing Your Content
Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to
Continue readingThe Best Gift That You Can Give Yourself
We are quickly entering into the holiday season. That’s a lie. We’re already deep into it. The parking lots at
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