I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many
Continue readingTag: storytelling
Great Storytelling – Lessons From Ira Glass
Great storytelling is a lot of very hard work. It’s sad that so many individuals (and this includes marketing professionals)
Continue readingThe Failing State Of Content Marketing
Simply put: there is too much content in too many places. While some may contend that the "cream always rises
Continue readingA Simple (But Hard) Truth That Will Change Your Marketing Forever
It’s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people
Continue readingPowerPoint Doesn't Suck. You Do.
How many times have you heard the phrase, "PowerPoint sucks!" or "slides kill presentations?" Here’s something to think about as
Continue reading9 TED Talks That Will Stretch Your Business Mind
It doesn’t take long to find inspiration. It takes forever to figure out how to do something meaningful with it.
Continue readingCommunicating Without Words
"Words account for only 7% of all communication." That’s one data point that has been kicking around forever. The translation
Continue readingThis Is Being Recorded… By You
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience
Continue readingThe Drug Of Content
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingRise Of The Indie Brand
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address
Continue readingA Story With No End
How would you feel about reading an article in your local newspaper that never ended? It seems like the latest
Continue readingA Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing
Continue reading9 Glorious Truths About Creating Great Content
Marketers don’t like to make mistakes. People don’t like to make mistakes. Content has become a core ingredient in the
Continue readingWhat New Media Must Learn From Comics
The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the
Continue reading5 New Business Books That You Should Read (But Probably Never Heard Of)
There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business
Continue readingThe Confident Marketer
Want to know a secret about me: I’m an introvert and I’m shy. OK, that was two secrets (but don’t
Continue readingThe New Journalism
Everyone likes a feel good story. It’s part of the reason why the latest online viral video sensation is the
Continue readingTurning Branded Contests Into Branded Content
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingDon't Let Digital Marketing Make You Lazy
Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you
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