This is the issue that brands have with storytelling. Often brands tell stories because they believe that content (and content
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Tag: strategy
SPOS #659 – Hustle and Float With Rahaf Harfoush
Welcome to episode #659 of Six Pixels of Separation. Here it is: Six Pixels of Separation – Episode #659 –
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Hustle and Float With Rahaf Harfoush – This Week’s Six Pixels of Separation Podcast
Episode #659 of Six Pixels of Separation is now live and ready for you to listen to. We have been
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It’s All About Control
If you look at the world of marketing agencies and technology, it becomes obvious: companies want control. Technology used to
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What Is The Next Move After Something Goes Viral?
We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
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The Post-Truth Era With Shiv Singh – This Week’s Six Pixels of Separation Podcast
Episode #658 of Six Pixels of Separation is now live and ready for you to listen to. He’s been running
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SPOS #658 – The Post-Truth Era With Shiv Singh
Welcome to episode #658 of Six Pixels of Separation. Here it is: Six Pixels of Separation – Episode #658 –
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What A Brand Wants. What A Brand Needs.
I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know
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Hello, Voice – Smart Audio Is The Now/Next Frontier
This I know: Smart Audio is the now… and the next of where things are going. From a purely data-driven
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Epic Brands With Marty Neumeier – 6 Pixels of Separation
Episode #630 of Six Pixels of Separation is now live and ready for you to listen to. Some of the
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SPOS #630 – Epic Brands With Marty Neumeier
Welcome to episode #630 of Six Pixels of Separation. Here it is: Six Pixels of Separation – Episode #630 –
Continue readingSame Side Selling With Ian Altman – This Week's Six Pixels Of Separation Podcast
Episode #602 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #602 – Same Side Selling With Ian Altman
Welcome to episode #602 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingIf Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies?
The death rattle for marketing agencies has been heard for the past few years. Word has it that the once
Continue readingSix Links Worthy Of Your Attention #381
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingMaking Great Choices With Roger Martin – This Week's Six Pixels Of Separation Podcast
Episode #586 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #586 – Making Great Choices With Roger Martin
Welcome to episode #586 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingOpen Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice – Strategy Column
Hey, Siri… let’s not mess up these voice assistant ads, ok? One of the short-term technology innovations that will cause
Continue readingAutomated Creativity Is Inevitable (And A Good Idea) – Strategy Magazine Column
You can’t throw a marketing professional down a flight of stairs these days without the words “artificial intelligence” tumbling out
Continue readingBe The Brand That You Wish To See In The World
Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue readingThe Infinite Dial With Tom Webster – This Week's Six Pixels Of Separation Podcast
Episode #560 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
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