So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still
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The Line Being Drawn Between Smartphones And Tablets
Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the
Continue readingThe Digital Reality
Do you really think that Google Glass is a flop? I don’t. Google Glass did – and will do –
Continue readingThe True Omni-Channel Is Convergence
Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingLife After Websites
Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingThe End Of The Dial Tone
Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation
Continue readingThe Chasm Between Knowing And Doing
We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingThe Only Screen That Matters
The only screen that matters is the screen that is in front of me. Welcome to the one screen world.
Continue readingTaking Matters Into Your Own Hands… And The End Of Sucky Service
Is it just me or does it bother you to no end when the wait staff doesn’t write down your
Continue readingThe Most Impressive Trends In Digital Media
If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds
Continue readingThe End Of Showrooming (And Webrooming)
We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming
Continue readingAre You Reading This?
How many books do you read a year? It’s an unfair question, because if you are reading this blog post,
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingFacebook And A New Era In Paid Media
Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in
Continue readingMy Voice Is My Password
Is your head bleeding? Is your heart bleeding? Here’s my thought (and, I say this with full disclosure that I
Continue readingWhere Is The User Manual?
How does that coffee machine work? I’m not a big coffee drinker. Too much caffeine does not play well with
Continue readingThe Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
Continue readingGreat Content Is The Least Of Your Worries
If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer
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