My perspectives on the near-future of Generative AI is less optimistic than others. First: AI, including the Generative AI tools
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Extra! Extra! Social Media Says ‘Bye-Bye’ To The News?
It’s not just Canada that is dealing with the news business. Axios is reporting that, Social Media Traffic To Top
Continue readingFacebook’s Split Personality – The Case For (And Against?) Fake Profiles
Would you like to have more than one profile page for yourself on Facebook? This is done (often) on Instagram…
Continue readingOn Advertising Models, Targeted Advertising And Brands Podcasting
Advertising is changing more than we know it. Look no further than the conversations that we’ve had in the podcast
Continue readingSocial Media, Politics And A Myopic World View
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingFacebook Proves Us All Wrong (And It's Not Just Facebook)
All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingThe Future Of Personalized Pricing
Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see
Continue readingThe Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
Continue readingPop Goes The Social Media Bubble
Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word:
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