I feel bad for Facebook. Does that make me a horrible person? I’ve been a part of Facebook since not
Continue readingTag: targeting
The Failed State of Digital Advertising
My digital advertising customer experience sucks. Big time. I’m speaking at a conference soon, and wanted to know what the
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingThe Frightening Ramifications Of High-Frequency Advertising
If you think that creativity will be safe from the automation of everything, you are wrong. It’s not a question
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingHow The TV Industry Just Hurt Television Advertising
What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done
Continue readingHome Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingThe Moment Of Truth
Are people willing to pay for what you do? You can create great content. That content can generate all kinds
Continue readingCompanies Are Not Ready, Willing And Able For Marketing 2.0
Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into.
Continue reading