It can often be a sad state of affairs. I don’t know about you, but when someone send me a
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Math Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingHow The TV Industry Just Hurt Television Advertising
What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done
Continue readingIs Producing Content The New Way That We Consume Media?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingDigital Advertising Is The New Mass Media
That was a tough title to write. I was there in the beginning of online advertising. The very early days.
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingBitcoin And The Future Of Business
Facebook is a license to print money. As far as social media goes and the growth of online social networking,
Continue readingThe Endless Opportunity That Comes From Limitations
Is that even possible? When you are so limited, how does that create a word of endless opportunities? Quick: think
Continue readingThe Blog Of Awesome
In a sea of content, how do you make your stuff stand out? This was one of the questions I
Continue readingYour Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had
Continue readingBad TV
How long does it take for you to find something good on TV? You could spend more hours just watching
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