It turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue readingTag: television
Math Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingWe Are Not (That) Social Media
Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingA Clearer View Of Augmented And Virtual Reality
Next week is the National Retail Federation and Shop.org‘s Digital Summit In Dallas. This article was published by Shop.org on
Continue readingWe're Watching Too Much Netflix, People!
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThe Story Of Vice And The Future Of Media
I’m a metalhead punk. That’s about it. With that comes my general attitude of wanting to mess up the system,
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingHow The TV Industry Just Hurt Television Advertising
What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done
Continue readingA Curious Mind
Curiosity is everything. I have always been curious. I have always asked questions. I have always hunted down answers. I
Continue readingThe One Screen World Keeps Happening
How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in
Continue readingWho (Really) Owns Your Data? (Get Ready To Freak Out)
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingIs Television Lying To Us?
So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still
Continue readingThe Line Being Drawn Between Smartphones And Tablets
Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the
Continue readingYou Have To Commit To Marketing
It’s easy to say that something isn’t working. We hear it all of the time (or, at least I do).
Continue readingThe New Broadcaster
A new kind of media celebrity is brewing. I can feel it. The main media story coming out of the
Continue readingCounting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
Continue readingDigital Advertising Is The New Mass Media
That was a tough title to write. I was there in the beginning of online advertising. The very early days.
Continue readingAmp Up Your Online Video Knowledge With Mark Cuban
Marketers don’t know that much about online video. We think that we do. We don’t. That statement is not meant
Continue readingThe Way Television Should Be
**What if television looked and acted like [Netflix](http://www.netflix.com “Netflix”)?** Many years back, I was blogging about the future of education.
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
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Never another podcast episode or article 