Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Digital Advertising’s Moment Forward
Has digital advertising disproved the skeptics? If there’s an advertising contraction, who might survive and thrive? As little as a few weeks
Continue readingThe Value of Brands, Advertising Agencies and Holding Companies
The changing face of marketing agencies and the brand’s evolution. Alternative holding companies are claiming that they hold the secret
Continue readingThe Super Bowl Ads Were Better Than You Think
The Super Bowl ads were better than you think. Advertising has changed. Consumer’s tastes have changed. Advertising is a less
Continue readingWhat A Year! (In Review)
Well, that was something, was it not? It has been – without a question – a very strange year in
Continue readingIs The Chief Marketing Officer The Toughest Job To Have?
Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingWhen Everybody Gets It Wrong
Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let’s start here: this is
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