**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingTag: the internet of things
How Social Technology Will Save Lives
We’re not going to talk about ice buckets or YouTube challenges, don’t worry. I was at a barbeque this past
Continue readingWhat A Three Billion Dollar Company Looks Like
Who is Tony Fadell? He has had many successes. Prior to January 14th, 2003 most people knew Fadell as the
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingForget Snakes On A Plane, We're About To Get Talking On A Plane
Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 3
Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years?
Continue readingWhen Things Get Weird
You know the moment… when things get weird? Technology is about to get even more interesting. As more and more
Continue readingThe Marketing Of Things
We put brands on everything. Think about it this way: we put brands on everything and we’re putting the Internet
Continue readingThe New Convergence
This is not about media convergence. It’s about something bigger. Things change. Things change so fast that sometimes, it’s hard
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingThe Making Of Stuff
It’s time to push beyond digital. Most of the stuff that I blog about (or create) is not physical. Digital
Continue readingRobots And Makers And Drones… Oh My!
Something new about something new. At the beginning of this year, I started a new blog. Shhh, don’t tell anyone
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
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