Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I
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Death Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingIt's Not About The Technology
Always remember: it’s not about the technology. It’s about access. People worry too much about the technology. Forget about the
Continue readingWhat Do You Call This Thing?
I’m at a loss for words. Years ago, my business partners and I at Twist Image decided to define the
Continue readingBeing Digital
How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we’re
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