How’s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can’t throw
Continue readingTag: traditional advertising
Change Your Marketing. Change Your Brain.
Don’t stop advertising. Don’t stop marketing. Let’s agree to stop the madness. Do a quick search online for the "death
Continue readingGrowth Hacker Marketing And The Rise Of Engineers In Marketing
If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingYour Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow
Continue readingThe World Of Change(d)
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue readingThe Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingThe Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for
Continue readingWhere Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingThe Thing About Facebook And Brands
What should a brand do on Facebook? That question above… the one about brands on Facebook… yesterday, I got that
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingThe Power Of Imagination
Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue readingThe Tune-Up Of TV
How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
Continue readingMarketing Is Dead
It’s a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingDrunk On The Social Media Kool-Aid
It’s hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse
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