You have to know who your content resonates with. When you know this, you need to burrow deep and keep
Continue readingTag: traditional media
The Role Of A Marketer (Yesterday And Tomorrow)
Marketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
Continue readingThe End Of Advertising (Easy There)
Say this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
Continue readingWe Are Not (That) Social Media
Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingOur Narrowing World View Is Not Facebook's Fault
Don’t blame Facebook for the type of content that we see. There was a lot of conversation this week about
Continue readingA More Elegant Question About Publishing And Money
How are publishers going to make money? That is the question that everyone in the media wants an answer to.
Continue readingThe New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingWhy The Newspaper Business?
There was some news in the media about my future yesterday. Let me start off with this: I am not
Continue readingFacebook Is A Reflection Of You
Feel free to discuss politics, sex, religion and more on Facebook. Free will. It’s a powerful thing. Just don’t be
Continue readingThe End Of Blogging?
Yesterday, I posted the following on Facebook’s new Notes platform (btw, feel free to follow me on Facebook… you will see
Continue readingYou Have Reached The End Of This Blog
…or, have you? Posted by Mitch Joel on Tuesday, October 13, 2015 What do you think?
Continue readingThe Thing About Podcasting And Making Real Money
Question: “what do you prefer: writing or podcasting?” I hate that question. I get it all of the time. The
Continue readingThe Conflict Of Media… And Digital Media
Well, this is uncomfortable. I spend a lot of time – in boardrooms and on stages across the world –
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingBreaking Through To The YouTube Culture
Brands are struggling to understand YouTube. It’s a mystery to most brands why some videos work and other don’t. There
Continue readingBirds And Lions. New Platforms And New Engagement
Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie?
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
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