It keeps happening. Something pops up on Twitter, or in your Facebook newsfeed or via email that has you shaking
Continue readingTag: traditional media
This Blog Is Dead
Let’s admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to
Continue readingKatie Couric Will Give Us The Internet That We Deserve
What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue reading7 Reasons Why Marketers Should Be Twerking Miley Cyrus
Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But,
Continue readingNate Silver, David Carr And Charlie Rose
Have you seen this episode of Charlie Rose? It originally aired on July 25th, 2013. It’s a great piece of
Continue readingAn Advertising Tide Probably Won't Raise All Of The Boats
There has been a lot of talk online about the end of advertising lately. Whether it’s a new book on
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingSupporting Those You Like – CTRL ALT Delete Comes Out Next Week
My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingPay Closer Attention To YouTube
It’s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingThe Thing About Facebook And Brands
What should a brand do on Facebook? That question above… the one about brands on Facebook… yesterday, I got that
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingThe New Exclusive
Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingThe iPad Should Be Free
Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor
Continue readingWhen Digital Just Won't Do
If you were looking to buy issue #11 of Marvel Premiere featuring Dr. Strange, where would you go? To Google,
Continue readingThe Mailbox Re-Invented And Brought To You By Amazon
"Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their
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