What do you think it is? I’m a huge fan of Business Insider. I can’t think of any other media
Continue readingTag: traditional media
The Blog Of Awesome
In a sea of content, how do you make your stuff stand out? This was one of the questions I
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingWhen Traditional Media Fails To Understand New Media
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels,
Continue readingDrunk On The Social Media Kool-Aid
It’s hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse
Continue readingGetting Over The Lazy
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that
Continue readingHow to Recover From Social Media Blunders
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It’s something that
Continue readingIs PowerPoint Making Us Stupid?
How many mindless presentations have you sat through in business and life? How many numbing slides have you had to
Continue readingThe "I Like You" Myth
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media
Continue readingWhy Are More And More Marketers Paying For Blog Posts And Tweets?
Simply put: because it’s working. As usual, eMarketer comes out with some new data that will – more than likely
Continue readingNew Media By Design
Why is it that the majority of online news sources all look the same? There is no doubt that news
Continue readingGreat Content Is Like Pornography
"I know it when I see it." Recently, someone asked me if I could teach them how to create great
Continue readingThe One Screen World
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were
Continue readingOn Having A Platform
The way any individual can move the needle in their professional career is by having a platform. Part of the
Continue readingThe Interactive Imperative
Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingSix Links Worthy Of Your Attention #29
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe New Journalism
Everyone likes a feel good story. It’s part of the reason why the latest online viral video sensation is the
Continue readingContent Pays
Here’s a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything
Continue readingTraditional Media Getting New Media Right
Cry all you want that traditional media is dead (and/or dying), out of touch or out of date, but it’s
Continue readingThe Business Of Content
Content is King. It’s a saying you’ve heard countless times… long before Social Media empowered individuals to create and distribute
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