As social media evolves, it’s normal that the channels and platforms evolve, too. Some continue to grow in popularity, while
Continue readingTag: traditional media
Six Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Truth, The Whole Truth And Nothing But The Truth
There is a reason why traditional media professionals will have a hard time making the transition to a new media
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingHow To Be Relevant
It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand
Continue readingBuying A Newspaper And Free News
Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along
Continue readingWhat The World Needs Now
It does seem like everywhere you go and everywhere you turn, people have something (usually bad) to say about how
Continue readingThis Will Change Everything… Again
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I’m just as
Continue readingSmall Pieces Disjointly Joined
When was the last time you discovered a new Blog? How did you feel in the first second after you
Continue readingThe Local Radio Dilemma
Whether it’s buying books, going to the movies or buying music, the Internet is being blamed for the death of
Continue readingAn Open Letter To Charlie Rose
Dear Mr. Rose, I’m a huge fan of your show. I can’t watch it all of the time (I’m a
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingNewspapers, Google, Advertising And The Big New Media Mess
Here is a very fascinating interview with Rupert Murdoch (News Corp. Chief Executive Officer). This could well be one of
Continue readingBlogs Are Doing Very Well, Thank You Very Much
Technorati just released their, State Of The Blogosphere 2009, and some of the results will surprise you. According to the
Continue readingWhen We Switch From Free To Paid
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to
Continue reading320 Pages On Twitter For 140 Characters
Shel Israel looks nothing like the type of person you might think is on Twitter. The 65-year-old spent years in
Continue readingWhen Love Comes To Town – A Mass Media Love Story
People say that Mass Media doesn’t matter anymore. People say that Blogging and online social networks are the new reality.
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingBenchmarking The Internet Against TV
Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one
Continue readingFrom Degrees To Pixels
It’s hard for many to embrace, but it’s a reality. Changes in business today are becoming more and more dramatic
Continue readingThe Saddening State Of Mass Media
There has been a lot of talk – both in traditional and online media – about the Government’s desire to
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