Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
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Why Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingBloggers Have No Ethics
"Bloggers have no ethics" has long been the battle-cry of mass media in an attempt to keep the medium down
Continue readingBanner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue readingMost Magazine And Newspaper Sites Are Tricking You (And Their Advertisers)
Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Do
Continue readingWhen GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing…
Does it mean that General Motors is trying to get more bang for their advertising buck in a time of
Continue reading12 Ways To Move The Social Media Conversation Past The Converted
If we’re all trying to get more people to read Blogs and listen to Podcasts, but our core audience is
Continue readingUser Generated Content Done Terribly Wrong
I’ve been kicking around this mantra for a long while: "you need to earn the right to get your Consumers
Continue readingHow The Print Publishing Business Is Saving Itself
I love the publishing business. I started my career as a Journalist and quickly became the Publisher of three magazines.
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