Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Tag: transparency
Six Links Worthy of Your Attention #668
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Six Links Worthy of Your Attention #634
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Facebook And Advertising’s Strange Path Forward
Will big brand’s boycott of Facebook advertising change Facebook and the state of social media? With every passing day, more
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Digital Advertising’s Moment Forward
Has digital advertising disproved the skeptics? If there’s an advertising contraction, who might survive and thrive? As little as a few weeks
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Jeff Bezos Conspiracy And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Make Visible That Which Is Hidden
What does leadership look like in 2018? Are leaders still believed? Are leaders still trusted? The obvious answer is, “of
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Local Retail Needs To Step Up
This does not happen online. This does not happen with major retailers. Recently, I was recommended to a local retailer
Continue readingBusiness Growth And A Better Mindset For Success
How do you define “success” in the work that you do? Better still, how does your business truly define success?
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingIt's Not Easy To Be A Loving Brand These Days
Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.
Continue readingWords Matter. Definitions Matter More… Or The Problem With Fake News
Everything is not fake news. Before we get started, let’s all agree that this is not a political post. This
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingJournalism Is Not Content Marketing
I’m a rare breed. I started off my professional career as a journalist. The truth is, that I still don’t
Continue readingThe Future Of Advertising Is… Magic?
This is a big week in the marketing world. In case you have been living under rock, this is the
Continue readingThe Act Of Advertising
What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of
Continue readingDisclosure. This Is A Disclosure.
#Client. How often are you trolling the social media feeds and you see some kind of post about how great
Continue readingAll Businesses Can Act Like They're From Silicon Valley
Corporate culture is a huge part of what makes a business successful. There’s a statement that no single business professional
Continue readingThe End Of Liking A Brand In A Move Towards Anti-Social Media
Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York
Continue readingThe End Of Customer Service
Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
Continue readingHow Much Does It Cost?
Let’s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It’s a complex
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