It’s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people
Continue readingTag: transparency
Welcome To The Era Of Robot Bloggers, Journalists And Writers
Would you like this (or any) content less if a robot had written it? The media is filled with news
Continue readingThe Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingRise Of The Indie Brand
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address
Continue readingDon't Let Your Brand Be Creepy
It’s important to remember that being transparent is not the same as divulging personal information. We have never seen a
Continue readingNot Buying What You're Shilling
Transparency and full disclosure don’t mean much in the world of Social Media anymore. Do you remember when the FTC
Continue readingThe Wolf In Sheep's Clothing
Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are
Continue readingAll Apologies
What else should I be? All apologies. Sony is going to have a very long haul over the next long
Continue readingWill All Brands Be Open? Should All Brands Be Open?
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook
Continue readingTen Years Of Wikipedia
Wikipedia is ten years old today. I love Wikipedia. I don’t care that the online encyclopedia is wrong sometimes. I
Continue reading7 Lessons That WikiLeaks Teaches Us
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks
Continue readingDon't Suck
Are you worried about bad customer reviews online? Don’t suck. Social Media won’t save you if your products and services
Continue readingThe Fear Is Real
Businesses small, medium and large still have one thing in common: they’re scared of Social Media. That’s not entirely true.
Continue readingViral Videos, Internet Memes And The Value Of Online Anonymity
How do ideas spread? Why do people come together online to make things go viral? The answer might surprise you.
Continue readingGhost Blogging And Last Rites
If there’s one debate that never gets tired, it’s the one about Ghost Blogging. We’ve come to this strange intersection
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingAn Open (And Closed) Case For Business In A Digital World
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one
Continue readingThe Value Of Influence
Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue reading
Never another podcast episode or article 