Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
Continue readingTag: transparency
The Business Of Kindness
Is it that hard to be kind to one another? It’s an important question to ask. Not just in life,
Continue readingThe Death Of Social Media
The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute
Continue readingDealing With People Who Are Dealing In Social Media
If you could tell the Human Resources department your Top 10 dos and don’ts of Social Media for current and
Continue readingThe Saddening State Of Mass Media
There has been a lot of talk – both in traditional and online media – about the Government’s desire to
Continue readingYou Self-Serving Pig
It’s all about me. Me, me, me, me. That’s all you ever do is talk about yourself. Stop talking about
Continue readingMake It Personal
"It’s nothing personal, it’s just business." How many times have you heard that line in your life? How does your
Continue readingAffiliate Links In Twitter Will Sink Marketing To A New Low
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It’s About
Continue readingSpeaking In A Powerful New Way
Good ideas spread. Bad ideas spread. I’ve said it before, and I will say it again: the best thing about
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingGive First
There is one golden rule to success. It’s one many talk about. It’s one few remember. It’s one that makes
Continue readingEthics In Blogging For Dollars
Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending
Continue readingTransparency Is The Starting Point – Credibility Is The Finish Line
What does it take to create a winning Digital Marketing initiative? There is no doubt that in a world where
Continue readingTrust Is Non-Transferable
Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took
Continue readingWhy Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingAll The News – All The Time
Do you remember when the Internet first came "online"? I do. Many media pundits talked about that moment as the
Continue readingHow To Set Your Blog On Fire (Literally)
The easiest thing to do is to react to something immediately. It’s usually a knee-jerk reaction, you scramble your thoughts
Continue readingYes, But Can You Seed The Blogs And Online Social Networks?
I would say "no," but some might say otherwise. I’m not naive to the point of thinking that there are
Continue readingAt What Price Authenticity?
It seems simple enough. If you want to get beyond making connections in Social Media and Web 2.0 channels, you
Continue readingRespect My Authority – Social Media Analytics
If people like Avinash Kaushik are all excited over the notion of Web Analytics 2.0 and getting beyond the "what
Continue readingCommon Sense Is Not So Common… Especially When It Comes To Advertising
According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie
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