It’s getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue
Continue readingTag: trust economy
It's A Matter Of Trust
Every day people ask, "does Social Media really work?", "can it grow my business?" or "can you make any real
Continue readingSelling 2.0 – Let The Customer Do The Communicating
What does it really take to sell something online? Think about this for two seconds: You go to your favourite
Continue readingRadiohead Embraces The Wisdom Of Crowds And The Trust Economy
When two of my favourite worlds collide (the music industry and Social Media), you know there’s some good juice for
Continue reading