What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
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Don't Throw Good Brand Money After Bad
This article could also be called, “who says you can’t go home?” I was in Orlando this morning, presenting to
Continue readingThe Brands That You Live For
I watched the documentary Citizenfour the other night. It was on Netflix. It’s from 2014. It’s a documentary about Edward Snowden. There
Continue readingHumans First. Technology Second.
It seems simple enough. Let’s put each other first, before the technology. What is simple is not often what we
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingWho Do You Really Trust?
Trust. It’s what it all comes down to. You intuitively know this to be true, don’t you? Trust is everything.
Continue readingThe End Of Permission
Thankfully, Seth Godin is alive and well, otherwise, he’d be rolling over in his grave. In 1999, Godin wrote the
Continue readingEarning Loyalty Points
This will not be about how to game a system so that you can redeem a free flight. Sorry. When
Continue readingBuilding Loyalty Beyond Reason
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where
Continue readingThe Lying Game
Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news
Continue readingAll Apologies
What else should I be? All apologies. Sony is going to have a very long haul over the next long
Continue readingSocial Media? Do It For The Free Advertising!
The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On
Continue readingGhost Blogging And Last Rites
If there’s one debate that never gets tired, it’s the one about Ghost Blogging. We’ve come to this strange intersection
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingDealing With People Who Are Dealing In Social Media
If you could tell the Human Resources department your Top 10 dos and don’ts of Social Media for current and
Continue reading6 Ways To Build A Strong Community
"What am I doing wrong?" is often the question many people who are just starting out in online social networks
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingIt's A Matter Of Trust
Every day people ask, "does Social Media really work?", "can it grow my business?" or "can you make any real
Continue readingBigger Than Your Own Head
It’s worth noting that just because everyone can publish anything to the world, it doesn’t necessarily mean that anyone is
Continue readingInches Not Miles
For a business to grow, it used to be all about closing as many big deals as possible. Things are
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