Whatever industry you serve, direct is the new disruption. It used to be that brands would work with their agencies
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Tag: tv commercial
In Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingWhere Does Amazing Work Come From?
Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn’t
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingBe An Advocate For Your Consumer
Who doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
Continue readingBreaking Through To The YouTube Culture
Brands are struggling to understand YouTube. It’s a mystery to most brands why some videos work and other don’t. There
Continue readingWhen Will Marketers Be More Business Focused?
It’s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the
Continue readingFacebook On The Brain
Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue readingThe Most Impressive Trends In Digital Media
If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingFame Is Exhausting, So Don't Seek It Out
Don’t all famous people look exhausted? Of course that’s probably just a simple man’s interpretation and can be easily psycho-analyzed
Continue readingGreat Advertising (From An Unexpected Brand)
Have you seen this ad? When was the last time you paid attention to a commercial about toilet paper? Or
Continue readingThe Sad State Of Brands This Week
This post is not going to earn me a lot of friends (and I really don’t care). I am a
Continue readingThe Right Fit
What makes great advertising work? Whether you’re watching a panel discussion at the Cannes Lion or reading an article in
Continue readingThe Marketing Problem Is Simple: There Are Too Many Ads
As a brand, do you find it hard to put your message in front of the right audience? This used
Continue readingA Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing
Continue readingWho Will Win The Superbowl? Facebook… That's Who
The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on
Continue readingVideo Must Become More Social
Make no mistake about it, you can do many social things with online video, but we have to change our
Continue readingAdvertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingViral Videos Still Work
As the popularity of YouTube and other online video destinations grows, something made me think that the concept of a
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