Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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The Super Bowl Of Advertising And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingA Simple (But Hard) Truth That Will Change Your Marketing Forever
It’s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people
Continue readingThe Tune-Up Of TV
How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I
Continue readingThe Line
What happens when great Marketing creative goes bad? It’s the oldest story in the advertising book: the agency will blame
Continue readingThe Shift To TV Everywhere
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night,
Continue readingTV Everywhere
If screens become ubiquitous at every turn, does this change TV and what it means to our society? We’re no
Continue readingThank Social Media For The Next Phase In Human Evolution
What do you do with your down time? The average Canadian watches more than 25 hours of television every week
Continue readingTelevision At The Crossroads
Did you hear? The future of television is… wait for it… 3D! While everybody is busy running over to their
Continue readingThe New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingWhen It Comes To Online Social Networks, Maybe We Have It All Wrong
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What
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