What makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
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Online Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingAs Seen On TV – Media Hacking The Tube
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure,
Continue readingOn Weirdoes, The Long Tail, Seth Godin And You
Here Comes The Weirdoes On Page 16 of the business book, We Are All Weird, by one of the world’s
Continue readingWhen 46% Of The CBS TV Audience Watch Their Shows Online, You Know The World Is Changing
I’m sort of a statistics geek. I love hearing crazy things like 46% of CBS‘ TV audience watch the network’s
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