Marketers, we have a problem… Do you know how long an effective Facebook post should be? If I told you
Continue readingTag: tweet
Don't Blame Brands (Always) In A Time Of Crisis
The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
Continue readingMaybe You Should Quit New Media
If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw
Continue readingDie, Thought Leaders, Die, Die, Die…
So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that
Continue readingThe Perfect Tweet
When is the right time to tweet? I have a very special place in my heart for the city of
Continue readingLearning How To Jam
Let the tape roll and see what happens. One of the most important lessons that I learned from my days
Continue readingProfessional And Courteous
The plumber’s promise. As I was gazing out of the window on the Florida highway heading back to the airport,
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue readingA Social Media Master Class
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question,
Continue readingThe Value Of Blog Comments
In the beginning God created the Blogs and the RSS. And it was good. Last week, Mathew Ingram over at
Continue readingForce And Friction
The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about
Continue readingBreaking All Of Twitter's Rules
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles,
Continue readingYour Name Matters
Here’s a truth: I never follow anyone on Twitter whose username is the name of a company. You may already
Continue readingThe Integrity Of The System Is Up You
Write it only if you mean it. On Twitter, Sally Hogshead (one of my most favorite people!) asked, "How well
Continue readingKeep Yourself Alive
Who will protect your rights, your opportunities and your privacy online? Do you think that it’s the role of government?
Continue readingThe Value (And Waste) Of Twitter
I often feel like I suck at Twitter. Besides the fact that I’m not all that comfortable with the public
Continue readingWhy Are More And More Marketers Paying For Blog Posts And Tweets?
Simply put: because it’s working. As usual, eMarketer comes out with some new data that will – more than likely
Continue readingIs Advertising The Future Of Twitter?
Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business
Continue readingIt's A Great Icebreaker
How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell
Continue reading
Never another podcast episode or article 