Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration
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The Twitter Test
I’ve been thinking a lot about Twitter lately. It’s success and how much attention it receives in the public domain.
Continue readingThe Liberation Of Comments And The New Storytelling
People leaving comments on a Blog has changed. If it hasn’t changed all that much, it’s going to. The primary
Continue readingThe Distraction Of Twitter
It’s going to come to a head at some point soon. We’re all going to realize that Twitter is the
Continue readingThe Answer To A Dilution In Attention
How much content is too much content? I am often asked this question (and many like it). From, "how often
Continue readingGet More Media Savvy
You have probably seen enough instances of immaturity in the Social Media channels to make you feel like this is
Continue readingSocial Media? Do It For The Free Advertising!
The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On
Continue readingThe Social Element Is Everywhere
There’s a saying that likes to dance around the Internet. It goes something like this: "all media is social media."
Continue readingIs Twitter Killing You?
Sometimes the worst thing that can happen to you is becoming wildly successful… Many people fail to realize the time,
Continue readingTake Notes
How do you remember everything? Where do you keep those great ideas that pop into your brain at random moments?
Continue readingMaking Customers Attack
If there’s one thing brands hate, it’s when customers attack using Social Media. There’s no doubt that using Social Media
Continue reading7 Things That Blogging Does
Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not
Continue readingYou Do This More Than Sleeping And Working
People spend more than half of their day consuming media. Making a statement like that should make you look at
Continue readingBig Talk. Small Acts
If you’re going to do anything in Marketing, is it more important to focus on "how many?" people you put
Continue readingThe 10 Core Values Of A Winning Personal Brand
What attributes do you need to have a winning personal brand? It’s very flattering when people tell me that they
Continue readingTV Worth Checking Into
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama‘s election in 2008, many people link
Continue readingThe End Of Conversation In Social Media
One of the main tenets of Social Media was the reality that brands could join a conversation (to quote my
Continue readingMake A Fool Of Yourself
Don’t be an idiot. Don’t be a jerk. But, don’t be afraid to make a fool of yourself. I spend
Continue readingGhost Blogging And Last Rites
If there’s one debate that never gets tired, it’s the one about Ghost Blogging. We’ve come to this strange intersection
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
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