It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingTag: tweet
The Two Types Of Twitter Stars
Who do you follow on Twitter? How you derive the most value out of Twitter? In a roundabout way, this
Continue readingDon't Let Digital Marketing Make You Lazy
Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingThe Truth About Online Reputation Management
Here’s another dirty little secret about your brand and how you manage your online reputation… There’s no difference between what’s
Continue readingThe Death Of Social Media
The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute
Continue readingWhy Is Privacy So Unsexy?
Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on
Continue readingThe Pulse Of Content
How often should you tweet? How often should you Blog? How long should a Podcast be? How many friends should
Continue readingRemoving The Noise
Too many people are looking for too many ways to follow too many people and places. Your best bet is
Continue readingJust Grazing
Many people felt that the advent of television was going to kill everyone’s attention span. Many feel the same way
Continue readingBeing There
So many smart people Blogging and Tweeting about so many great ways to set goals for 2010 (and while we’re
Continue readingWhat Will Be An Unpopular View Of Twitter At Conferences
First off: I love Twitter. On top of that, there is no right or wrong way to use Twitter. People
Continue readingEmail Still Matters
Email is dead. Right. Along with Blogging, Podcasting and everything else. But how true is that statement when it comes
Continue reading320 Pages On Twitter For 140 Characters
Shel Israel looks nothing like the type of person you might think is on Twitter. The 65-year-old spent years in
Continue readingA 60 Second Movie From A 140 Character Tweet
If you thought the notion of snackable content was crazy, this should make you nuts… Arjun Basu is one of
Continue readingThe Legacy That You Are Building
Do we all agree that the Internet is pushing us ever-more closer to a real-time information channel? Based on the
Continue reading6 Ways To Share More Content
When it comes to the Internet, everyone is interested in conversation, comments, friends, followers, tweets and more. But, one of
Continue readingHow Big Business Is On Twitter Without Being "On Twitter"
In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they
Continue readingTwitter Rooms For Sharing And Exploring
One of the major complaints that people have about Twitter is how hard it is to sort and follow certain
Continue readingForget The Search Engine. Bring On The Referral Engine
Not a day goes by that someone, somewhere is not Blogging, Tweeting or commenting by the water-cooler about what the
Continue readingSingle-Serving Websites Make A Tweet Look Rich In Content
One simple page with one simple feature. Is this the future of websites? Do you remember the first time you
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