How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell
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The Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingMissed Opportunities
There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and
Continue readingWhat A Social Media Case Study Can Look Like
Success in Social Media can come from anyone and anywhere. Just take a look at what happened today… During our
Continue reading6 Ways To Get Organized And Centralized With Social Media
Get organized and centralized now using Social Media. One of the easiest and best ways to get organized is in
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingSocial Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingDo This Now
If there is one question I get asked more than any other, it’s: "Where do I start with all of
Continue readingCustomer Reviews Matter More Than You Think
There is no doubt that allowing customer reviews on any website creates more sales. But, there’s something else that is
Continue readingTwitter For Travel
Social media can put you in good company, especially when you’re making connections on the fly. A few months back,
Continue readingGoogle Offers Up New Ways To Search (And Why You Should Care)
When a company reaches the size and depth of Google, it can sometimes be overwhelming to stay in the loop
Continue readingOn Twitter And Conversion
If you use Twitter solely for personal use, this Blog post is not for you. If you use Twitter for
Continue readingThe New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingThe Dirty Little Secret Of The Twitter Elite
Just because they’re following you on Twitter, it does not mean that they are paying attention to you. In a
Continue readingThe Retweet Is One Of The Best Measurements Of A Brand's Success
There’s no way around it, when it comes to thinking about what needs to be measured for online success, no
Continue readingHow To Build Your Digital Footprint In 8 Easy Steps
"Where do I start?" More often than not, that is the first question many business professionals have when it comes
Continue readingWho Isn't A New Media Strategist?
If you look at many of the profiles found on Blogs and people’s ultra-short/sharp bios on Twitter, you will notice
Continue readingTweetDeck – How Tweet It Is
If you are a fan of Twitter, you should make a point to download and try TweetDeck. Twitter is like
Continue readingThe Twitter Tragedy – Lost In Live
It doesn’t really matter how many people are following you on Twitter. What really matters is how many people actually
Continue readingOnline Chatter – Six Free Tools To Monitor What The Public Is Saying About You
Here is the digital version of my twice monthly column, New Business – Six Pixels of Separation, for the Montreal
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