What attributes do you need to have a winning personal brand? It’s very flattering when people tell me that they
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TV Worth Checking Into
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama‘s election in 2008, many people link
Continue readingThe Era Of Trepidation
How often do you think about the future of Marketing? It’s an interesting question to think about. To ponder. To
Continue readingThe Best Way To Grow An Audience And Build Your Community
Is it a Facebook page? Is it Twitter? Is it posting a video to YouTube? What about creating a Blog?
Continue reading10 Best Books For Back To School Business Reading
It’s back-to-school week… what are you planning on learning this year? The other morning, I watched the pitter-patter of feet
Continue readingThe Truth, The Whole Truth And Nothing But The Truth
There is a reason why traditional media professionals will have a hard time making the transition to a new media
Continue readingThe Gentle Art Of The Retweet
As Twitter evolves and grows, the etiquette and "rules" change, morph and evolve along with it. Recently, a very influential
Continue readingConfessions Of A Narcissist
How did we all become so self-involved and to what end? Have you ever been in a place where you
Continue readingDon't Be Evil
All companies have one goal: to make money. Strike that. All companies have two goals: to make money and to
Continue readingYou Are Not Seth Godin
Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the
Continue readingThe End Of Conversation In Social Media
One of the main tenets of Social Media was the reality that brands could join a conversation (to quote my
Continue readingIt's A Cultural Thing (You Wouldn't Understand)
"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You’ve heard
Continue readingPay Attention To The Future Of The Internet Today
When you think about the Internet, what do you think about? Google and Verizon in the U.S. came together to
Continue readingComments And Conversations
How much value does the comments section of a Blog add to your Social Media experience? Before even getting into
Continue readingMake A Fool Of Yourself
Don’t be an idiot. Don’t be a jerk. But, don’t be afraid to make a fool of yourself. I spend
Continue readingGhost Blogging And Last Rites
If there’s one debate that never gets tired, it’s the one about Ghost Blogging. We’ve come to this strange intersection
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingBrands Are Terrible At Twitter (Brands Are Terrific At Twitter)
If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it
Continue readingWhen Not Responding Online Is The Right Response
The common online rhetoric is to respond to everything that is being said about your brand. That could be a
Continue readingThe Real-Time Web Is A Big Problem For The Web
As we move closer and closer to the real-time Web, we are already encountering instances where the Web – as
Continue readingAn Open (And Closed) Case For Business In A Digital World
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one
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