Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
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Your Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingAdvice To A Marketing n00b
It must be that time of year, but there seems to be a more solid flow of personal requests for
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingHow To Rock Twitter With UnMarketing
Episode #206 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #206 – How To Rock Twitter With Unmarketing
Welcome to episode #206 of Six Pixels Of Separation – The Twist Image Podcast. Do you question the value of
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
Continue readingThe Two Types Of Twitter Stars
Who do you follow on Twitter? How you derive the most value out of Twitter? In a roundabout way, this
Continue readingDon't Let Digital Marketing Make You Lazy
Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you
Continue readingWhat Is Your Homepage?
One of the best ways to stay up-to-date and informed is to ensure that the content you "must see" is
Continue readingLife Is Marketing
We often forget that everything we do is Marketing. Even if we don’t like the term “marketing.” Even if it
Continue readingOne Product. One Sale. One Day Only. One Exciting New Business Model
Do you buy in bulk? When most people think of buying in bulk, they think about Costco. They think about
Continue readingMedia Hacks Audio Podcast #29 Is Now Live
Episode #203 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #203 – Media Hacks #29
Welcome to episode #203 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #29 of
Continue readingIn The End, It's All About The Stories We Tell
Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves. Sometimes,
Continue readingThe Last Mile Of Marketing: Listening At The Point Of Need
There is still a strong (and growing) argument for the power of search, online social networks and how they beat
Continue readingMedia Hacks Audio Podcast #28 Is Now Live
Episode #202 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #202 – Media Hacks #28
Welcome to episode #202 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #28 of
Continue readingWhat Should I Do Online?
It’s been nearly two decades since I’ve been using the Internet as a both a communication and marketing channel. Over
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