A brand has always been about the collective emotion and attachment a group feels about a product or service. It’s
Continue readingTag: twitter
It Was Impossible To Get A Conversation Going
"It was impossible to get a conversation going, everybody was talking too much." – Yogi Berra. Rob Walker – the
Continue readingPower
There is power in a great speech. There is power in the individual thought. That power only works when you
Continue readingSPOS #128 – The Social Media Lifecycle
Welcome to episode #128 of Six Pixels Of Separation – The Twist Image Podcast. A crazy week of travel to
Continue readingSPOS #127 – The Hacker's Life With Mafiaboy
Welcome to episode #127 of Six Pixels Of Separation – The Twist Image Podcast. The subculture of hacking came into
Continue readingWhy You Need To Be Looking At Twitter
Twitter is becoming ever-more powerful. You can tell when businesses, brands and governments start putting skin in the game. Were
Continue readingWhy Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingSPOS #126 – Buying In With Rob Walker
Welcome to episode #126 of Six Pixels Of Separation – The Twist Image Podcast. Marketing Magazine is celebrating one hundred
Continue readingThird Life For Virtual Worlds
When was the last time you thought about the online virtual world, Second Life? Most of our attention shifted out
Continue readingTwitter For Business Works
Twitter is an essential business tool if you build community and trust. Most companies can’t see beyond, "how do we
Continue readingSPOS #125 – Work 2.0 With Niall Cook
Welcome to episode #125 of Six Pixels Of Separation – The Twist Image Podcast. While I was supposed to meet
Continue readingTwitter Is The Ultimate Tease… Does Your Content Tease?
If you want traffic you have to be a sensationalist. If you’re not making National Enquirer tinged headlines or content,
Continue readingSPOS #124 – Government 2.0 With Mike Kujawski
Welcome to episode #124 of Six Pixels Of Separation – The Twist Image Podcast. Huge episode full of high-brow Marketing
Continue readingSPOS #123 – Unravelling The Mystery Of Wikipedia With John Broughton
Welcome to episode #123 of Six Pixels Of Separation – The Twist Image Podcast. This could well be one of
Continue reading6 Reasons Why We Can't Be Friends
It’s getting harder and harder to define the friends from the foes in these social circles. People are starting to
Continue readingThe Comment Economy
The Comment Economy is alive and well. The debate over why it’s important to comment on a Blog has been
Continue readingBlogging Is Not Dead
Blogging is not dead and all Blogs are not created equal. That was the general message you could pull out
Continue readingSPOS #122 – Live From PodCamp Montreal With C.C. Chapman
Welcome to episode #122 of Six Pixels Of Separation – The Twist Image Podcast. It was an amazing weekend at
Continue readingYou Can't Buy Community
It’s not possible for your brand to sell anybody anything in an online social network. (unless all you’re doing is
Continue readingBanner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue reading6 Writing Rules To Master
If you want to write like a best-selling author, you might as well listen to what one of them thinks
Continue reading
Never another podcast episode or article 